Fort Hood Hosts UFC Fight, Helps Raise Money For Vets

With savvy cross-marketing and a good heart, UFC league president Dana White sponsored a $2 million fight card this weekend at Fort Hood, Texas, to entertain troops and raise money for veterans with traumatic brain damage. White said he hoped to raise $4 million for the charitable Fisher House Foundation and the Intrepid Fallen Heroes Fund, which funds research on traumatic brain injury. Early estimates during the “Fight For The Troops 2” broadcast showed a fundraising tally of $600,000—but donors may still contribute online.

During the first of three such events, White raised $4 million in late 2008 to help fund the construction of a research center for traumatic brain injury—and has since sent thousands of Ultimate Fighter Championship DVDs and other merchandise to troops overseas.

“It’s just what we feel we have to do for our troops,” White said. “I really feel our country has lost its patriotism. These kids sacrifice themselves and we do have to take care of them—but we don’t.”

This weekend, the UFC held two “premium” fights on the base, which were broadcast on cable television and online via Facebook as 6,000 base personnel squeezed into a helicopter hangar there, watching the event for free. After some weaker preliminary fights, fans got a good show with three of the bouts stopped in the first round and one of the fighters, Mark Hominick, winning a title shot in his division for later this year.

UFC officials had intended to hold the fight in Afghanistan until the mass shooting at Ford Hood last year, which prompted military officials to host the event there. Yet, White said he still hopes to take the show to the front lines or at least to American bases in Germany.