Sobieski Vodka and Bruce Willis Partner to Support Fisher House Foundation

Sobieski Vodka and Bruce Willis Partner to Support Fisher House Foundation

Miami Herald

08.16.11

Sobieski Vodka, the undisputed No. 1 selling premium vodka in Poland and one of the fastest-growing vodka brands in the United States, is once again turning heads by teaming up with A-list actor Bruce Willis to support the Fisher House Foundation, a unique public-private partnership that supports the United State’s military and their families in times of need. Commencing Sept. 1, for every bottle of Sobieski Vodka purchased in the United States over the next 12 months, a portion of the proceeds will be donated to Fisher House.

“I am especially proud to be a part of this program,” said Willis. “Wherever you purchase Sobieski, wherever you are in America, you are helping injured members of the United States military and their families. That’s because Sobieski and I have teamed up with Fisher House Foundation, an organization that provides homes to injured members of the military and their families while they are recovering. It is a great cause.”

Willis, who is a part-owner of Sobieski Vodka with a 3.3 percent shareholding in the parent company, Belvedere S.A., continues to promote the brand with a new series of humorous, tongue-in-cheek “Truth in Vodka” webisodes. The hilariously entertaining vignettes can be viewed at www.truthinvodka.com, as well as on other digital sites during the next few months commensurate with the announcement of the company’s new partnership with the Fisher House Foundation.

“It’s an exciting year for us,” said Chester Brandes, chief executive officer of Imperial Brands. “Bruce Willis has helped bring our campaign to life and we hope together we can bring laughter into homes with the new videos and also support an important charity with every bottle purchased and toast made.”

Sobieski Vodka has committed to donating a minimum of $250,000 to the Fisher House Foundation over the duration of the program from proceeds of the bottle sales and private fundraising events.

ABOUT SOBIESKI VODKA

Sobieski Vodka, the No. 1 premium vodka in Poland and one of the world's bestselling and fastest growing vodka brands, makes no compromises on quality and exemplifies the height of Polish craftsmanship and authenticity. Building on a noble heritage, Sobieski Vodka is produced exclusively from the revered Dankowski rye at the Starogard Gdanski distillery dating back to 1846.

In summer 2007, Sobieski Vodka launched its "Truth in Vodka" campaign in the U.S., declaring that consumers don't have to pay a king's ransom to get superb vodka. Sobieski's back-to-basics approach to marketing, which focuses on what goes in the bottle – tradition, heritage, authenticity and taste – is in marked contrast to competitors who rely on lavish packaging and gimmicky ad campaigns that have resulted in a deluge of overpriced vodkas.