Back to In The News

Who's Your Daddy Expands Sales Programs to U.S. Military Market

PR Insider
By Business Wire 2008
02.19.08

Who's Your Daddy, Inc. Dan Fleyshman, President, 760-538-5470, Who's Your Daddy, Inc. (OTCBB:WYDI.OB) announced that it has expanded its sales programs to include the U.S. military, with the objective of supplying its King of Energy(TM) drinks to 20 U.S. military bases by the end of 2008.

The Company will produce a commemorative can acknowledging the Army, Navy, Air Force, Marine Corps and Coast Guard. Prototypes of the cans can be seen at www.kingofenergy.com. Pictures of men and women in uniform sampling the drinks are available at www.kingofbloggers.com.

A portion of the commemorative cans proceeds will be donated to Fisher House, a non-profit organization providing housing to families of injured soldiers requiring specialized, extended away care, and the Wounded Warriors Project, a non-profit organization helping severely injured service members to aid and assist each other through unique programs and services meeting special needs.

Joseph Conte, Executive Vice President of Who's Your Daddy, stated, "Military Commissaries generated revenues of $5.0 billion last year, reaching 113 million customers in 45 states, 2 territories and 15 countries. One leading energy drink company generated revenues of over $100 million from sales to offshore U.S. military bases, not counting domestic military bases. The potential for significant revenues for energy drink sales has already been demonstrated; therefore we intend to pursue the offshore U.S. military market. To accomplish this we have engaged brokers who specialize in sales to the military. Additionally, we have joined the American Logistics Association, a non-profit organization comprised of companies that sell or provide products and services to the military."

About Who's Your Daddy, Inc.

Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy(R)" "King of Energy(TM)" line of beverages for the rapidly growing $4.9 billion U.S. energy drink market. Who's Your Daddy, Inc. stock is traded publicly under the "WYDI" ticker symbol. For more information, go to www.kingofenergy.com. The Company's blog site is at www.kingofbloggers.com.

This document contains "forward-looking statements" related to future events, which statements by their nature address matters that are uncertain, and which future results may be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

Additional 20 Military Bases Targeted by End of 2008

Back to In The News